SHADE Business Plan - Business Project - Final Year

Group project

Creative director, Designer of business plan and branding manager

Website: www.shadeofficial.co.uk

@shadeofficialuk

We received a first class grade for this piece of work! It was one of the most interesting projects I've ever done and so worth doing. We had the choice between this unit and a dissertation, very happy we chose this! SHADE will always remind us of how great Uni was!

Magazine layout design example. Marketing Analytics assignment, final year.

Researching marketing metrics used in two of Mulberry's Christmas campaigns.

My highest ever grade at uni was for this work, 85% :O!

Moodboard of ideas inspired by Clio Peppiatt's SS16 Kiss The Future collection.

The final mock-up mobile optimised website can be viewed on a smart phone on the link below:

http://cliopeppiatt.businesscatalyst.com

Screen grabs from the rationale behind the campaign:

Strategic Fashion Communications Project - Final year at MMU

Digital marketing for a brand - Clio Peppiatt was my choice.

Rebranded their mobile website.

First class grade.