Final year group project. Digital campaign for a brand. We developed a campaign for MOSCHINO to cater to a young demographic of 13-18 year olds. Sub brand 'SCREAM MOSCHINO' was created to reach the young demographic on their level. We used social media platforms Snapchat, Tumblr & Instagram only, based on research these were the best suited. More on the project and our work can be found here. We received a first for this assignment and as it was our final creative project at uni it was extra special :)
SHADE Business Plan - Business Project - Final Year
Group project
Creative director, Designer of business plan and branding manager
Website: www.shadeofficial.co.uk
@shadeofficialuk
We received a first class grade for this piece of work! It was one of the most interesting projects I've ever done and so worth doing. We had the choice between this unit and a dissertation, very happy we chose this! SHADE will always remind us of how great Uni was!
