Final year group project. Digital campaign for a brand. We developed a campaign for MOSCHINO to cater to a young demographic of 13-18 year olds. Sub brand 'SCREAM MOSCHINO' was created to reach the young demographic on their level. We used social media platforms Snapchat, Tumblr & Instagram only, based on research these were the best suited. More on the project and our work can be found here. We received a first for this assignment and as it was our final creative project at uni it was extra special :)
SHADE Business Plan - Business Project - Final Year
Group project
Creative director, Designer of business plan and branding manager
Website: www.shadeofficial.co.uk
@shadeofficialuk
We received a first class grade for this piece of work! It was one of the most interesting projects I've ever done and so worth doing. We had the choice between this unit and a dissertation, very happy we chose this! SHADE will always remind us of how great Uni was!
Magazine layout design example. Marketing Analytics assignment, final year.
Researching marketing metrics used in two of Mulberry's Christmas campaigns.
My highest ever grade at uni was for this work, 85% :O!
Moodboard of ideas inspired by Clio Peppiatt's SS16 Kiss The Future collection.
The final mock-up mobile optimised website can be viewed on a smart phone on the link below:
Screen grabs from the rationale behind the campaign:
Strategic Fashion Communications Project - Final year at MMU
Digital marketing for a brand - Clio Peppiatt was my choice.
Rebranded their mobile website.
First class grade.
Group Work Magazine
Group of 6 of us created the content for the magazine, conducting photoshoots and interviews. A lot of research was needed to define what our target audience wanted. We were assigned 25-35 Female young professionals as our target consumer.
The entire magazine layout was designed and created by myself as I was assigned the role of creative director. It took a very very long time but the hard work paid off for us all as we resulted with 90%, a very high first grade!
BURBERRY case study article looking at key areas of the business and their success. Looking at their Market Level and CSR strategy were some sections covered. The design of the report had to be professional, unique and interesting to read.
Final Customer Profile Moodboard - For the customer of my Ragged Priest x Motel 'Space Princess' collection! Created on photoshop.
Final Store/Brand board - Defining the market of the brands and exploring their online presence.