Magazine layout design example. Marketing Analytics assignment, final year.

Researching marketing metrics used in two of Mulberry's Christmas campaigns.

My highest ever grade at uni was for this work, 85% :O!

Group Work Magazine

Group of 6 of us created the content for the magazine, conducting photoshoots and interviews. A lot of research was needed to define what our target audience wanted. We were assigned 25-35 Female young professionals as our target consumer. 

The entire magazine layout was designed and created by myself as I was assigned the role of creative director. It took a very very long time but the hard work paid off for us all as we resulted with 90%, a very high first grade! 

BURBERRY case study article looking at key areas of the business and their success. Looking at their Market Level and CSR strategy were some sections covered. The design of the report had to be professional, unique and interesting to read. 

Got my hands on the Company High Street Edit Magazine and I have found some right beauties! Love discovering new website for clothes and also looking at all the trend predictions!

Found a new love for..

Forever 21 

The run through:

After making the gift wrap boxes back in December for Christmas presents I thought I'd try something new and BIGGER. Mum gave me this old, scratched table that has been gathering dust in the garage for years and when I saw it I immediately knew what I wanted to do with it, COVER IT IN PICTURES. I have a Company subscription so I have a few magazines just lying around my room, after flicking through I decided to use Feb & March editions as they had the spring/summer trends and that was the theme I wanted - floral, pretty girl colours. Pastels, floral prints, flowers, neons and metallics are the main themes on the table. I'd suggest picking a theme otherwise it's just going to look a bit too crazy!

So, after cleaning down the table I got to work with cutting out my favourite parts of the magazines. From models to butterfly prints I spent a good hour sorting through them and slowly creating a pile of material to use.

I decided to use Mod Podge with added glitter, as I had read good reviews about it and LOVE glitter so thought it would look even better with a bit of sparkle. It's so easy to use, and cheap. The bottle I used cost about £6, then the sponge brushes were about £2. All you do is give it a little stir then apply it in the same way as PVA glue, as to be honest, Mod Podge is just posh PVA! 

Before gluing anything down I played around with layouts and ways to construct the top of the table. Once I was happy I just pushed it all off and went crazy. I think it's best not to plan too much and just layer as you go along.

I used the glue to stick the images down first and then using the larger sponge applied a thin layer of the glue over the top to secure it and give the glitter finish. 

After spinning the table round and cutting pieces out the magazines to fit perfectly to each table leg etc, I was finally finished after a good two/three hours of work.  The glue dried SO quickly, so it was ready to use almost 15 minutes after finishing. I would recommend leaving it for a good hour though just to make sure it's all dry. I went over the whole thing and re applied glue to the bits lacking glitter or needing securing again.

After waiting for it to dry, I placed it at the end of the bed and added a few trinkets to the table to create the cutest magazine inspired table everrrrrrrr.