Creative writing piece from my 2nd year of University. We had to create a visual editorial piece, which was from our own point of view and drawn from our opinions not facts. I really enjoyed this piece of work as there were no rules on what you should write or how, there were no references needed and we were allowed to be as creative as we liked.

I chose to look at the Vivienne Westwood Ethical Africa Campaign and how I felt about it. The piece I created was called "The Vanity in Charity" because I felt this campaign was very much based around how we as consumers act on the word "ethical". This campaign was very popular, but it didn't impress me as I talk at length in the article, in fact I found it really boring, predictable and insulting to those who were behind making the products. 

The design was created so it could be scrolled on an iPad.

Group Work Magazine

Group of 6 of us created the content for the magazine, conducting photoshoots and interviews. A lot of research was needed to define what our target audience wanted. We were assigned 25-35 Female young professionals as our target consumer. 

The entire magazine layout was designed and created by myself as I was assigned the role of creative director. It took a very very long time but the hard work paid off for us all as we resulted with 90%, a very high first grade! 

BURBERRY case study article looking at key areas of the business and their success. Looking at their Market Level and CSR strategy were some sections covered. The design of the report had to be professional, unique and interesting to read. 

Final Customer Profile Moodboard - For the customer of my Ragged Priest x Motel 'Space Princess' collection! Created on photoshop.

Final Store/Brand board - Defining the market of the brands and exploring their online presence.

The collection was designed for a collaboration between Motel and Ragged Priest.

Some designs were taken off WGSN and others were hand drawn, then edited on photoshop.

The final collection.

Sketchbook Work. The above and below images were created by scanning collages and adding effects on photoshop. Layering print and digital images to create interesting mood boards using mixed media.

Mock up Customer Profile board.

Moodboard of Trend and customer inspiration. Holographic was the theme and the lifestyle and fashion interests of the customers were explored to get a wider understanding of what products they like.

Initial designs for the collection.

This work was created in my first year of Uni, 2014.